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8 Traps to Avoid in a Logo

Last month I covered key factors that make a logo effective; this month I’ll complement that thinking by mentioning some common mistakes and practices to avoid in logo design. (If you missed last month’s post you can read it here…

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What makes your logo successful?

People often ask me, What is it that makes a logo good? My reply is, Whatever makes it effective. You see, people judge a logo based on how it looks, which is important, sure. But that tells only half the…

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Planet Fitness, Are you Really a Different Gym?

Awaiting the left turn signal that leads into our neighborhood, one spied an eyesore of a building, a dilapidated, defunct check cashing operation. It was a sad first impression for the area and embarrassing for us when friends, family and…

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How Many Diamonds Would They Give Your Business?

On a recent road trip to West Virginia we took along AAA guide books that rated everything inside according to a ‘Diamond System.’ You know, a lone diamond for budget, no frills up to 5 diamonds for sophisticated, upscale. We…

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