Tutka LLC Identity Project
Because of a naming conflict with another company in its industry, our client needed to transition from its old acronym-based title to a new name – without losing traction in its market. We designed an identity for their new name, Tutka, which means “radar” in Finnish, creating a custom mark that is distinctive, memorable and could be easily trademark protected.
Tutka now has an identity that is interesting, unique and market-focused. It has been a successful tool for the company, now enjoying higher visibility than ever.